Some gifts are remembered for the moment they arrive. We are interested in what happens afterwards.
White Flowerr brings together everyday towels, textile gifting and meaningful ways to honour someone. A towel can be presented as a bloom or a garland, then unfold into something used at home.
Our name draws from cotton's white flower. Our direction draws from an Indian sensibility: the care with which we welcome, give and recognise one another.
Led by Renu Ram, White Flowerr is building a contemporary expression of that care, through products whose details are clear, whose presentation is considered and whose place in daily life is easy to understand.