the way we honour someonesays who we really are.

Located in the Heart of India

hand made in Tiruppur, the cotton city of India

100% Hand Assembled

Rolled and placed, entirely by hand

Every piece is 100% hand assembled. Each towel rose is rolled by hand and placed with intention, designed for the occasion it will honour and curated by colour and purpose. Nothing is rushed, and nothing is left to a machine.

For those who want something truly their own, we also offer hand-woven, fully customised cloth, made to your event. Because when you give something made this slowly, you are really giving your time, your thought and your respect.

Meet the Founder

Renu Ram

In Tiruppur, the cotton city of India, Renu Ram founded White Flowerr with a simple wish: to honour people with the same dignity as the moment itself.

Her search for a more meaningful felicitation led to Vastra Maala, a ceremonial garland handcrafted from fine cotton muslin. Draped with pride on stage, it unfolds into towels for everyday use at home, turning a fleeting gesture of honour into a lasting keepsake.

What Our Patrons Have to Say