FAQ

White Flowerr is a luxury gifting and ceremonial brand built around handcrafted cotton. We design and manufacture our own pieces in Tiruppur, India, a region known for its textile craftsmanship, and bring them to weddings, religious ceremonies, housewarmings and festive gifting occasions in a form that is meant to be kept, not discarded, the way a fresh flower garland would be.

Every piece is designed and manufactured in-house by our own team in Tiruppur, India, rather than outsourced. We work with 100% premium cotton and oversee each stage ourselves, from weaving to the final finish, so we can stand behind the quality of what leaves our workshop.

Two things: material and intent. We use premium cotton rather than fresh flowers or synthetic fabric, so a Vastra Maala or a gifted towel set lasts well beyond the day it is given or worn. And everything we make is designed around a specific ritual or occasion first, whether that is a wedding garlanding ceremony, a housewarming, or festive corporate gifting, so the product does a job rather than sitting as decoration.

Vastra Maala is our flagship line of ceremonial garlands made entirely from 100% premium cotton, designed as a cloth alternative to the fresh flower garlands used in Indian weddings, religious ceremonies and felicitation events. "Vastra" means cloth and "Maala" means garland, together, a garland that is worn and then kept, rather than one that wilts within a day.

Our cotton muslin towels come in three sizes: bath towels, hand towels and face towels. Choose from solid colours and printed designs, with more prints on the way. Mix-and-match packs contain three towels in your chosen size. The Everyday Set contains one bath towel, one hand towel and one face towel.

Our Bouquets reimagine the idea of a flower bouquet using folded cotton towels arranged and tied the way fresh flowers would be. They make a gifting alternative for occasions where you'd normally send flowers, with the advantage that the recipient keeps and uses the towels afterwards instead of watching a bouquet wilt.

The Festive Gifting line (The Signature Case, The Prestige Case and The Crown Case) are curated towel sets presented in a gift box, built for festive and corporate gifting occasions like Diwali. Each case is a fixed set at a fixed price; if you'd like something personalized, use the "Make it personal" customization option on the product page rather than a colour selection, since these are sold as complete sets.

Bath Towel: 27" x 52". Hand Towel: 15" x 22". Face Cloth: 10" x 10".

Every piece is 100% premium cotton with a soft, textured crinkle-muslin weave. It's lightweight, breathable, and gets softer with every wash, which is part of why it works both as a ceremonial garland fabric and as an everyday towel.

It's worn and gifted exactly as a traditional flower garland would be, at a wedding, a religious ceremony or puja, a felicitation, or any occasion where you'd normally reach for fresh flowers. Afterwards, it can be kept as a keepsake, displayed, or reused at the next ceremony, unlike a fresh garland.

Machine wash the unfolded cotton muslin towels on a gentle cycle in cold or lukewarm water. Remove decorative trims before washing. The colour does not bleed when cared for as directed.

Yes. Every towel in a Bouquet is a full, usable towel, not a decorative prop. Once the bouquet has been enjoyed as a gift, each piece goes straight into everyday use.

Weddings and pre/post-wedding rituals, religious ceremonies and poojas, housewarmings, anniversaries, and festive and corporate gifting (Diwali gift boxes in particular). If an occasion would normally call for flowers or a bought gift set, there's usually a White Flowerr piece built for it.

Yes. Our Festive Gift Boxes are designed with corporate and bulk festive gifting in mind, and can include personalization through the "Make it personal" option on the product page. For larger bulk orders, reach out to us directly through the Contact page.

Yes, our Festive Gift Boxes offer a paid customization option (look for "Make it personal" and "Contact for Customization & Rush Delivery" on the product page) for personal touches and rush delivery requests.

Yes, we ship both domestically within India and internationally. Shipping costs and timelines are shown at checkout once you enter your delivery address.

Every order ships from our workshop in Tiruppur, India, where each piece is made.

You'll see all available payment options at checkout. We're continuing to add more payment methods as we expand, so please check the checkout page for what's currently available in your region.

Please see our Returns and other store policies, linked at the bottom of every page, for the full details on returns, exchanges and refunds.

Our colourways are refreshed with the season, so a sold-out shade may not return exactly as before, but we regularly introduce new colourways and prints. Follow us or check back on the product page to see what's currently available.