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White Flowerr

House of Honour. Luxury cotton garlands and towels handcrafted in Tiruppur, Tamil Nadu, India.

White Flowerr is an Indian luxury brand specialising in the Vastra Maala, a ceremonial garland handcrafted from Indian heritage cotton fabrics. The brand also produces cotton muslin towels, towel bouquets, and festive gift collections.

Brand Identity

Founded by Renu Ram in Tiruppur, Tamil Nadu
Manufacturing: in-house, 100% handloom cotton and cotton crinkle muslin
Philosophy: cotton as lineage, not just material, tied to India's cotton heritage
Tagline: "Given with pride. Received with honour."

Product Lines

Vastra Maala (Cotton Honour Garlands)

A ceremonial cotton garland used to honour people for service, leadership and integrity, carrying forward the Indian tradition of honouring with a garland, reimagined in lasting cotton fabric.

Nine cotton muslin maalas, from ₹750 to ₹4,500
Raj Maala ₹2,500; Maharaj Maala ₹3,400
VIP Maala ₹3,250; VVIP Maala ₹4,500

Cotton Towel Bouquets

Hand towels rolled into flower shapes, arranged as real bouquets with greenery. 6 bouquet styles from ₹500 to ₹9,000, 10 colourways.

The Muslin Towel

Premium cotton crinkle muslin bath towels, 27" x 52", 13 colours and prints. ₹400 each, or any 3 for ₹1,000. Gets softer with every wash.

Festive Gifting

Cotton muslin towels hand-rolled into blooms, nested in keepsake tins styled like traditional mithai boxes: the Signature Case (₹350), the Prestige Case (₹650), the Crown Case (₹1,500).