Every piece is hand assembled. Each towel rose is rolled by hand and placed with intention, curated by colour and occasion. Nothing is rushed, and nothing is left to a machine.
For those who want something entirely their own, we also offer fully customised, hand-woven cloth made to your event.
White Flowerr began with a simple belief: a gift of honour should have a life beyond the ceremony. That belief became Vastra Maala, a ceremonial garland handcrafted in Tiruppur from heritage Indian muslin. Draped in celebration, it later unfolds into white towels for the home. One gift. Two lives.
For Renu Ram, the founder of White Flowerr, simplicity is a mark of care. She approaches each piece with attention to how it feels, how it is made, and how it will be used over time. Her guiding principle is straightforward: make something worthy of the occasion and useful long after it.
From felicitations and civic honours to weddings, milestone birthdays and corporate gifting, every Vastra Maala can be made unmistakably yours. Embroidered, monogrammed and finished to carry the essence of your event. Because each piece unfolds into full-size cotton muslin towels, your guest carries the honour back home, where it stays woven into everyday life long after the celebration ends.
It felt too beautiful to be a gift. Our guests still use the towels every day.
A garland that becomes something you keep nothing honours better.
We felicitated our chief guest with pride. Truly unforgettable.
A Vastra Maala is White Flowerr's ceremonial garland — handcrafted in Tiruppur from heritage Indian muslin, draped on stage in a moment of honour, and unfolded afterward into cotton muslin towels for everyday use. One gift. Two lives. Read more →
The traditional felicitation gift for a chief guest or dignitary is a garland. The Vastra Maala offers an alternative — worn on stage exactly as tradition asks, then kept and used at home long after. Read more →
Most ceremonial gifts are displayed once, then stored away. The Vastra Maala is draped as a garland during the ceremony, then unfolds into towels that go into daily use — so it never ends up in a drawer. Read more →
Who is honoured, how the gesture matches the moment, and why the gift should outlive the applause — a short guide to felicitation etiquette, and where White Flowerr fits into it. Read more →
