100% hand assembled
Rolled and placed, entirely by hand
Every piece is 100% hand assembled. Each towel rose is rolled by hand and placed with intention, designed for the occasion it will honour and curated by colour and purpose. Nothing is rushed, and nothing is left to a machine.
For those who want something truly their own, we also offer hand-woven, fully customised cloth, made to your event. Because when you give something made this slowly, you are really giving your time, your thought and your respect.
Our Story
White Flowerr was created by Renu Ram in Tiruppur, the cotton city of India. Born from a simple belief that the way we honour people should carry the same dignity as the moment itself. What began as a search for a more meaningful felicitation grew into Vastra Maala: a ceremonial garland, hand made from the finest cotton muslin, that is draped on stage in pride and then unfolds into towels that live in their homes. Today White Flowerr is known for turning a fleeting gesture of honour into a keepsake that lasts - One gift, Two lives.
A garland for every occasion
From felicitations and civic honours to weddings, milestone birthdays and corporate gifting, every Vastra Maala can be made unmistakably yours. Embroidered, monogrammed and finished to carry the essence of your event. Because each piece unfolds into full-size cotton muslin towels, your guest carries the honour back home, where it stays woven into everyday life long after the celebration ends.
